As a small business owner just like you, I wear a lot of hats. On any given day, I’m the technician, the janitor, the bookkeeper, the marketer… the list goes on and on. I’ve created static websites for my businesses and never really understood the how or why, I just new it was something I needed to do. As social media sites like Facebook and Twitter came onto the scene, I jumped on the bandwagon and played along, stumbling along the way as I figured out what attracted customers and followers. Then I discovered blogging and it all started to make sense. Today, I’d like to talk about YOUR small business blog and how it will impact YOUR company’s online presence.
About the Author: Jimmy Dulin
- Jimmy Dulin is the creator of Mastering Creative Content. Through consistent blogging, traffic generation, lead capture and sale conversion… it’s our vision to create an residual income that’s 100% automated and allows us freedom to travel the world. Get in on the same system we’re using by following this link!
Why Do I Need A Small Business Blog?!?
Like I previously stated, blogging was a foreign word to my vocabulary. I understood that I needed a website, a static homepage where I could direct potential customers for information about my products and services. I understood that I needed a social media presence, a place where I could easily post quick blurbs from the company’s daily activities. But I didn’t realize that I needed a blog to tie it all together! Please let me explain….
A Small Business Blog is flexible. It can be many things: a product or service review, a heartfelt message, a demonstration video, a rant about an issue you and your customers face…. anything you can imagine. Better yet, it’s accessible and administered by you. With very little effort and technical know-how, you can add dynamic and timely information to your website without relying on a web designer to post the content. Furthermore, you OWN the content and the platform. Your Small Business Blog offers you the freedom to express your ideas without the limitations or regulations of most social media outlets. Sometimes having 117 characters just isn’t enough!
Blogging For Google
If you don’t understand how Google’s search engine works, don’t worry, you’re not alone. You do not have to be a SEO genius to run your business nor should you. As a small business owner, you’ve got plenty to deal with in your day-to-day operations and figuring out the Google Algorithm probably doesn’t rank very high on that list.
In a nutshell, Google likes content. Quality Content delivered on a Consistent basis. You can provide this with your blog. After all, you’re the expert on your products and services!!! Google rewards you by increasing your ranking in the search results. The closer you are to the top of the google search for any given query, the better. More traffic to your business means more sales – period.
We touched on this briefly above but let’s go into more detail. Your Small Business Blog is an investment that you own and reap the rewards of. When you post content (consistent and quality content) to your blog, you will be limited by only your skills and imagination.
Want to post a video, several pictures, links to other posts and do it all with great typography and visual appeal? You need a blog for for that. There isn’t a social media outlet in existence that will let you be fully creative without limitation. Additionally, with Google Analytics, Webmaster Tools, Comments to your posts, etc… you will have the ability to gather incredible data about your customer base and visitors.
A Blog Is A Bridge
With the flexibility that comes from blogging, it can be a tool that links all of your online tools (websites, Facebook, Twitter, etc) together in one cohesive vision. For example, create a quick Twitter post that drives people to your blog post. Create compelling content on your small business blog that drives customers to your online store. Make sales.
Over time as you begin to develop a volume of content, you’ll have the ability to link articles together and create an experience for the end-user that is completely your vision, your writing, your images. These results just aren’t possible with social media and static webpages alone.
Capturing Leads and Making Sales
Finally, most blogging platforms have some add-on tools that make it very easy to collect leads and make sales directly from your blog posts. What better time to capture a potential customer’s contact info that immediately after they’ve read your expert opinions and ideas on a subject?
Including a compelling call to action at the end of your article is always a great idea, as is having links and linking pictures that go directly to your sales pages. There’s nothing wrong with making money folks….
Hopefully now you better understand the power of running your own Small Business Blog and what it can do for your company. Trust me, I know that owning a small business can be overwhelming at times. If you’d like to know more about the system that we’re using, please feel free to leave a comment and ask any questions you may have.